Leapwork.com

website redesign

UX/UI, Development, Visual identity, Project Management

Leapwork is one of Denmark’s fastest growing scale-ups and I had the personal pleasure of helping them through two investments round, with the B-round being the largest one in Danish history, at $60. As the company and its ambitions grew, so did a continuous need for updating and optimising the core visuals and especially the website - the main revenue driver of the company.

I was the visual stakeholder and helped ensure a seamless collaboration with external agencies, external developers, internal copy-writers and subject experts, and the final design and UX/UI.

From new CVI to high-performing UX/UI

As Leapwork’s over-all brand was getting a full revamp, I was in charge of leading the implementation of the new CVI into Leapwork.com, maintaining it’s position as a high performing inbound-marketing engine.

My main focus was to make Leapwork.com as “modular” as possible, setting the direction for design and functionality of it’s pages and modules. I helped translate the CVI from abstract ideas into hands-on functionality for web, sleek UI elements and captivating graphic designs.

Examples of mobile UI layouts

After thorough analysis of markets, competitors and customers, we conducted a series of UX related tests and exercises such as:

  • User/stakeholder interviews

  • Usability tests

  • Card sorting

  • Etc

From this a design system was created to support ongoing development and ensure detailed documentation of design rules that would help further expansion of the site.

Examples of mobile UI layouts and page load animation

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